VP of Product Design & Strategy · Melbourne

Josh
Dyson

Strategic design leader. Creative problem solver. Building future-focused digital products at the intersection of vision and execution.

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Melbourne, AU Josh Dyson

Design thinking meets
strategic clarity

I'm a digital product strategist and design leader who believes the best products eliminate confusion from the world — not add to it. My work lives at the intersection of future-focused vision and the disciplined execution required to realise it.

Over 12 years across media, marketplace technology, and enterprise SaaS, I've led teams from concept through to shipped product — building design systems, shaping strategy at board level, and cultivating cultures where great work happens at scale. From redesigning SuperCoach for News Corp to leading product design at Marketplacer, I've worked on products that reach millions.

Right now I'm deeply focused on how AI is reshaping digital product design — not as a novelty, but as a fundamental shift in how we build, research, and deliver experiences. Whether it's untangling a complex user journey, integrating AI meaningfully into a product, or aligning stakeholders on a multi-year roadmap, I bring the same creative rigour to every problem.

Core Expertise

Where I create value

01.
AI & Digital Product Transformation
Leading the integration of AI into digital product strategy and design workflows — from generative AI features and LLM-powered experiences through to AI-driven UX research and synthesis. Helping organisations understand where AI creates real value and building the roadmaps to get there.
02.
Product Strategy & Vision
Defining where a product needs to go — and building the narrative, frameworks, and roadmaps to get there. Connecting user needs to business outcomes at board and executive level.
03.
UX & Experience Design
End-to-end UX practice from research and journey mapping through to interaction design. Reducing friction and designing for clarity at every touchpoint — from consumer products at national scale to complex enterprise platforms.
04.
Design Leadership
Building and leading high-performing design teams. Establishing design culture, systems, and processes that scale. VP-level stakeholder alignment and board-level communication.
05.
Design Thinking
Applying structured creative problem-solving across complex business challenges. Facilitating workshops, sprints, and strategic ideation — turning ambiguous problems into clear product direction.
06.
Strategic Consulting
Available for select consulting engagements in product strategy, design audits, AI product integration, and organisational design capability uplift.

Recent Career

Experience

2018 — Present
7
years
Marketplacer
VP of Product Design & Strategy
Leading product design and strategy for one of Australia's leading marketplace technology platforms, operating globally across enterprise clients. Shaping long-term product vision at board level, building design systems infrastructure from the ground up, and developing a high-performance design function through significant company scale.
2013 — 2018
5
years
News Corp Australia
Senior UX & Design Specialist — National Sport
Senior UX and design practitioner responsible for all sport digital products across News Corp's national network — Herald Sun, Daily Telegraph, and News.com.au. Led the full redesign of the SuperCoach Fantasy platform, built market-leading match centres for AFL, NRL, Cricket, and Football, and pioneered a wagering integration that created significant new revenue for the business.
2014 — 2015
1
year
Thirst Creative
Senior Digital Designer — UX & Design Consultant
Spent the majority of this tenure seconded out as a UX and design consultant on major client initiatives — including a large-scale fitness and meal planning app, and an integrated digital auditions platform and automated workflow system for Universal Studios Japan.
2013 — 2014
1
year
Grey Elk
Creative Director
Led an internal design team delivering UX and UI across a range of digital products, including Samsung Music Hub and music platforms for Coca-Cola and Universal.

Portfolio

Case studies & project highlights available on request

Covering work across marketplace platforms, consumer media products, design systems, AI integration, and product strategy — spanning 20+ years of creative and digital practice.

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Contact

Let's talk about
what's next

Whether you're looking for a strategic design partner, exploring a consulting engagement, or just want to connect — I'd love to hear from you.

✉ josh@joshdyson.com in LinkedIn ↗ Request CV
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